Role: Branding, UX Designer, Video Editor
Company: SAS (College of Design Partnered Studio Project)
Format: Fintech Platform + Presentation Video
Timeline: 10 Weeks
Group Members: Charlotte Davis, Alyx Hucks
Problem
Fraud departments face complex and time-sensitive reporting processes that can be difficult to manage effectively. Our challenge was to design a cohesive platform identity and intuitive user interface to demonstrate how Noesis could simplify SAR filing and create a more efficient workflow experience.
Product demonstration of Noesis, presented at SAS, Spring 2025.
Product demonstration of Noesis, presented at SAS, Spring 2025.
Solution
Our team conducted extensive research on financial compliance, SAR procedures, and existing fraud detection tools to inform the platform’s structure and user flow. I focused on translating this research into a clear, trustworthy, and data-driven visual language, designing dashboard layouts, interaction systems, and branding that emphasized precision and credibility.
In addition, I developed the branding system for Noesis, including typography, color palette, and motion elements, which were showcased through a final video presentation simulating the platform’s functionality and user benefits.
Early wireframe exploration paired with visual direction testing. The system shifts from bright, playful color to a darker, mood-driven interface, refining a cohesive light and dark mode experience.
Challenges
As a partnered studio project, we needed to balance creative freedom with the expectations of a professional partner like SAS. The challenge was designing a system that could stand alone as an original product concept while still aligning with the tone and standards of an established analytics company.
Impact
This project strengthened my skills in branding, UX strategy, and fintech research, and taught me how to translate technical topics into clear, accessible design solutions.
